Why Do You Need Good Packaging?

Packaging is also a part of the product. Why do people need good packaging?

Having a supplier and outsourced packaging service separately is costly, because the turnarounds and the expense on employees will increase. So, why not having a supplier with the capacities of customizing packaging? 

Good packaging engineering, design and test will save time, material, shipment and storage cost. It helps bolster your business and optimize the buying experience when the end customers receive a sturdy and eye-pleasing package. 

Appoint packaging experts to do the job will solve many problems, and ensure the unbox experience is pleasant. Here is how we do.

1. What GOOD packaging can do for you

A good packaging, in addition to the pleasant feeling value brought by the appropriate visual aesthetics as mentioned in the previous article, for foreign customers, a good product packaging should meet the following conditions.

NO.1 Precise and beautiful packaging design

Although the packaging of B2B products don’t need to be printed with Bambi and some colorful ribbons, but this does not mean that the packaging of B2B products can ignore the appearance and be a wild "muscle man".
The packaging of B2B products must first satisfy "precision". Various information about the product is printed on the packaging, allowing customers to understand the product model, specifications, adaptations, application, certification and other information briefly, making it easy for customers to make choices.

Secondly, the packaging must satisfy "beautiful". There are many types of products, and a single packaging box cannot be used to cover everyone. It will not only harm the product itself, but also damage the customer's experience. A variety of box types can meet the shapes and sizes of different products, which also tests some of the innovative capabilities of packaging designers.

NO.2 Excellent packaging quality

The quality is really what we really need to pay attention to. The materials of the packaging box are also divided into several types. Depending on the product type, load-bearing size, etc., even the same material, its internal structure will be different. The internal structure is what really protects the products. Different paper materials are suitable for different products.

NO.3 Brand recognition

A supplier’s excellent packaging will benefit businesses in the entire supply chain. The social effect of packaging can reflect a supplier's intentions for customers, and it can also reflect the extent to which a supplier can do for customers in after-sales service. This can bring brand and social effects, and pave the way for entering deeper and wider markets.

In a word…

We know that this can save you costs-during transportation, a good packaging can save space for the products you buy, thereby saving transoceanic shipping costs. You can manage the supply chain more directly without other energy. 

Packaging is not only an outer covering, a "coat", it is also a "protective shell". Some machinery and parts products require high-quality packaging to protect them from damage. Being complete and perfect as before is our most basic expectation of the product.

After reading all the info above, what is the packaging service in LUMI & TreeFruit?

2. What can we do for you?

TreeFruit has an independent packaging group, responsible for packaging design, production, etc., to tailor product packaging to customer needs. This is also the key service direction of TreeFruit.
 
① Packaging Printing
 
LUMI and TreeFruit uses a combination of lithographic offset printing and letterpress watermarking with low cost and high efficiency, which is very conducive to the time period required for product transportation, so it has become the main printing process for product transportation.

② Packaging Box Types

LUMI and TreeFruit's packaging has a variety of box types, divided into outer boxes and inner linings. The outer boxes have various of kinds, please click on this blog to get more information: https://www.treefruit.cn/blog/20210111-Quick-Fact-Research-Found-Premium-Packaging-Stimulates-Repeat-Purchases.html

The inner boxes are lined with honeycomb, corrugated, molded pulp paper, EVA foam, EPE foam, EPS foam and so on. A variety of lining box types perfectly fit products and parts with more complex contours, so that they can be well protected.

③ Packaging Drop Test

Packaging that can protect the product from damage must also be of excellent quality. Therefore, we have a very detailed package drop test and set strict packaging drop standards. 

Our packaging testing programs including:

√  Paperboard Burst Strength Test
√  Carton’s Crush Resistance Test
√  Transit Vibration Test
√  Carton Drop Test

In December 2019, in order to reduce our customer’s packaging costs and improve transportation overseas, LUMI revised the packaging drop standard. This standard is divided into four levels of scope of application, namely 0A (shipping), 1A (shipping), 2A (mail order) and 3A (mail order).

0A: It is suitable for products with very sensitive prices to ensure that the products transported by sea are free of wear, manuals are not damaged, the packaging is not punctured, and the box is not collapsed;

1A: Applicable to products with average value or products with inconvenient handling (except those with higher value);

2A: Applicable to online products or products with higher value;

3A: It is a reference standard for customers to drop, which is specifically operated according to 3A specific tests and customer pass requirements.

We use the method of "one corner, three sides and six sides" to carry out the drop test (0A only needs to drop 6 sides). After multiple screenings, the packaging can pass smoothly. In the special period, we ensure that our products and packaging can come to your hands as usual.

④ Packaging Label

Packaging labels are also very important. Labels with different materials and different printing methods have different production prices and time. On the color box and yellow box, the labels commonly used by customers are mainly anti-theft labels, laser labels, bright silver labels, tire labels, etc. The production cost of these labels is relatively high, and the printing cycle is relatively long. Excellent packaging labels can also save you a lot of the cost of making labels.

⑤ Packaging Optimization

Transporting products may cost a lot if the products are large, heavy or oddly shaped. LUMI and Treefruit is here to help - Optimize your existing packaging solution, reduce your cost, and increase efficiency. 

The original packaging of the two products at right creates empty space which result in wasted. We re-design the packaging solutions to lower the transportation cost.

Best of all, the optimized size allows our customers to load more packages in a shipping container or truck.

3. Summary

Good packaging is the beginning of saving money, and a supplier that can provide good packaging and follow-up services is your choice for cooperation. How to obtain a more comprehensive and cost-effective packaging service? Please contact us: 
info@lumi.cn
https://www.treefruit.cn/

Picture Reference:
https://unsplash.com/photos/XfNlY47n6K8  Photo by Klára Vernarcová on Unsplash
https://unsplash.com/photos/uBe2mknURG4  Photo by Guillaume Bolduc on Unsplash
https://unsplash.com/photos/jOqJbvo1P9g   Photo by Ian Taylor on Unsplash 

Website Reference:
[1] https://fulfillrite.com/blog/5-ways-to-use-packaging-to-increase-customer-retention-and-revenue/
[2] https://www.treefruit.cn/blog/20210111-Quick-Fact-Research-Found-Premium-Packaging-Stimulates-Repeat-Purchases.html